Privacy Policy

Privacy Policy

Astrum Medical/Timeline UK LTD | UK Company No. 06764855 (“company”, “we,” “us,” or “Astrum Medical”) is dedicated to respecting the privacy of your personal information. This Privacy Policy describes the types of information collected from you on https://www.astrummedical.com/ (the “Website”), how it is used, and your rights in relation to your personal data. This Privacy Policy applies to this website and any products or services we offer that link to this policy. By visiting and using the website, you accept and agree to be bound by this Privacy Policy.

1. Definitions

The legislator requires that personal data be processed lawfully, in good faith, and in a manner understandable to the data subject (“lawfulness, fairness, transparency”). The following key terms are used in this Privacy Policy in accordance with the General Data Protection Regulation (GDPR):

• Personal Data: Any information relating to an identified or identifiable person (hereinafter referred to as ‘data subject’); a person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier or one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person, is regarded as identifiable.
• Processing: Any operation or set of operations performed on personal data, whether or not by automated means, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, and destruction.
• Controller: The entity that determines the purposes and means of the processing of personal data.
• Subcontractor: A third party that processes personal data on behalf of the controller.
• Recipient: Any entity to which personal data is disclosed, including public authorities in specific investigations.
• Third Party: Any physical or legal person, public authority, agency or body other than the data subject, the controller, and subcontractor.
• Consent: The data subject’s informed, unambiguous indication of agreement to the processing of their personal data.

2. Children’s Privacy

We respect the privacy of children and comply with the Children’s Online Privacy Protection Act (COPPA). This website is intended for individuals over the age of 18. We do not knowingly collect, use, or disclose personal information from children under the age of 13 without prior parental or guardian consent. If you believe personal information has been collected from a child under the age of 13, please contact us to have it deleted.

3. Data Collection

When you access the website, you may provide certain personally identifiable information, including but not limited to your name, email address, phone number, address, avatar image, and credit card information when you make a purchase on the website (“personal information”).

This information is collected when you register on the site, place an order, subscribe to a newsletter, contact us, use the search feature on the website, provide comments or any other feedback, fill out a form, use the live chat, or enter any other information on the website to communicate with us. From time to time, we may also collect information that you submit when you participate in any online surveys that we may post on our website.

In addition, we collect the following data, which is technically necessary for us to display our website to you and to guarantee stability and security (on the legal basis of Art. 6 (1) lit. f of the GDPR):

• IP address
• Date and time of the request
• Time zone difference to GMT
• Contents of the request (specific page)
• Access status/HTTP status code
• Amount of data transferred
• Website from which the request originates
• Browser
• Operating system and its interface
• Language and version of the browser software

4. How We Use Your Data

Your personal information is used to:

• Personalise your experience
• Improve the website to better serve you
• Provide customer service support
• Process requests and transactions
• Tailor advertisements to you
• Elicit reviews of services or products
• Provide offers, promotions, and follow up with you through correspondence (email, live chat, phone)
• Provide you offers and promotions from our partners and affiliates in exchange for a commission without additional cost to you

Additionally, your personal data may be used to:

• Analyse website statistics related to user behaviour and interests
• Improve website performance and services
• Protect our website and services from misuse
• Ensure security

5. Cookies and Web Beacons

The website may use cookies to facilitate your use of the website. Cookies are files with small amounts of data including an anonymous unique identifier that a website sends to your computer’s hard drive. Just like other websites, we automatically collect some non-personally identifiable information including but not limited to your IP address, geographic location, language preference, date, and time of visitors.

Some features of our website may use Flash cookies. They can store data such as preferences, settings, and usage information like which pages you visit. If you log in, we will set a temporary cookie to determine if your browser accepts cookies.

We also use web beacons (also known as clear GIFs, web bugs, or pixel tags), in conjunction with cookies, to track your behaviour and monitor user activity for third parties like ad networks. This information is used for:

• Social media pixels to track general website use and run target advertisements
• Affiliate marketing
• Posting comments

You can disable cookies in your browser, but this may limit your access to certain features of the website.

6. Use of Google Analytics and Social Media Plugins

Just like other websites, we automatically collect certain information about you through Log Data and Google Analytics. Google Analytics collects certain information about your location, browsing history, the pages you visit, the equipment you used to access the website, traffic patterns, and other general patterns related to your use of the website.

We also use social media plugins such as Facebook, Instagram, and Pinterest, which may track and store your personal information. By interacting with these plugins, you consent to the data collection by these platforms.

For further information on how Google Analytics processes data, please refer to Google’s Privacy Policy.

7. Third-Party Links and Services

We may include, offer, or advertise third-party links, products, or services on the website. Once you click on a third-party link and leave this website, you are no longer bound by our Privacy Policy and Terms and Conditions.

Articles on this website may include embedded content (e.g., videos, images, advertisements). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content.

We may also use third-party vendors such as Google AdSense, which uses cookies to serve ads based on a user’s prior visits to the website.

8. Data Security

It is our primary goal to maintain the confidentiality of the personal data provided by you and to protect it from unauthorised access. We exercise utmost care and apply state-of-the-art security standards to ensure maximum protection of your personal data. However, no method of transmission over the Internet is 100% secure. When you make a credit card purchase, your payment information is handled by a trusted third-party vendor.

We are subject to the provisions of the GDPR and the UK Data Protection Act 2018 and take technical and organisational measures to ensure that these regulations are observed.

9. Data Retention

We will retain your information as long as necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. If data is no longer needed, it will be deleted or anonymised.

We will retain any information you choose to provide to us until:

• You ask us to delete the information
• The data is no longer needed for our services
• We cease using our existing data providers

10. Your Rights Under GDPR and Other Applicable Laws

If you are located in the European Union (“EU”) or the United Kingdom (“UK”), you are entitled to the following rights under GDPR:

• Right to request access to your data
• Right to rectify or erase your personal data
• Right to seek restrictions on the processing of your data
• Right to object to the processing of your data
• Right to data portability
• Right to withdraw consent at any time

State consumer privacy laws in the U.S. (e.g., CCPA, CPRA) may give residents of California, Colorado, Connecticut, Virginia, and Utah additional rights, including:

• Confirming whether we process your personal information
• Accessing and deleting certain personal information
• Opting out of data processing for targeted advertising
• Data portability

11. Email Marketing and Opt-Out

You have the option of opting in or unsubscribing from our email list. By subscribing, you agree to receive newsletters, updates, promotional materials, and other content. We comply with CAN-SPAM and GDPR regulations and do not spam or send misleading information. You can unsubscribe by clicking the “unsubscribe” link at the bottom of any email or by contacting us.

12. Legal Basis for Processing Data

We process personal data under the following legal basis, in accordance with GDPR:

• Consent: You have given clear consent for us to process your data.
• Contractual Necessity: Processing is necessary to fulfil a contract.
• Legal Obligation: Processing is necessary to comply with the law.
• Legitimate Interests: Processing is necessary for legitimate interests such as marketing.

13. Contact Information

For any questions or comments regarding this Privacy Policy or to exercise your legal rights, please contact us at:

Astrum Medical,
25 Ives Street, London, SW3 2ND
Email: [email protected]
Phone: +44 (0) 20 3883 0508

14. Privacy Policy Updates

This privacy policy is effective as of October 10th, 2024, and may be updated periodically. Any modifications will be posted on this page, and your continued use of the website after changes are posted constitutes your acceptance of the updated policy.